Advertise with us
Three plain advertising formats, sold directly by the team behind Fiddlehead Press, covering Toronto's west lakeshore.
The rate card
Every format we sell, at the price we sell it for
Sprout Newsletter Mention
A sponsor line in our weekly lakeshore community newsletter for two editions, placed beside the local happenings roundup covering Mimico, New Toronto, Long Branch and the Humber Bay shore. For small shops, markets, studios and non-profits.
- — Two consecutive weekly editions
- — A copy review before the first edition sends
- — Open counts reported after both editions run
Lakeshore Podcast Mentions
Three host-read mentions across our weekly podcast about life on Toronto's west lakeshore. For local businesses and cultural organisations with a story to tell.
- — A short briefing call before writing the mention
- — Script approval before each of the three recordings
- — A listen count reported after each episode airs
Full Frond Partnership
A six-week presence combining site placements, four newsletter credits, four podcast mentions and one partner-labelled community profile. For established local organisations across the lakeshore and Islington–City Centre West.
- — A planning call before the six-week run begins
- — Coordination of creative across every placement
- — A closing report once the run ends
What the price includes
Each price above is complete for the format and run length described — production of the copy or script, one review, scheduling and the relevant reporting figure. Prices are in Canadian dollars and are confirmed in writing before anything is booked. There is no separate production fee and no minimum spend beyond the price shown.
Coverage area
Every placement above reaches the same coverage area: Mimico, New Toronto, Long Branch, the Humber Bay shore and Islington–City Centre West. We don't sell placements outside this strip of Toronto's west lakeshore — if your customers are elsewhere in the city, this rate card likely isn't the right fit. See our office location on the map.
Who you're booking with
Registered operator
Fiddlehead Press is operated by WILD ON MEDIA INC., under the Canada Business Corporations Act.
No third-party exchange
Every placement is sold and produced directly by our small team — there is no ad network in the middle.
Fixed pricing
The three prices on this page are the whole rate card. Nothing is negotiated per client.
What isn't included
- —Design or artwork production beyond the copy or script review — we can point you to a local designer for anything that needs original artwork.
- —Distribution outside the newsletter, podcast and site named on this page.
- —Category exclusivity, unless agreed in writing ahead of the booking.
- —Any promise of sales, leads or measurable business results from the placement.
Who this fits
Independent shops and studios
A café, a repair shop or a small studio on a lakeshore street — the Sprout is a low-cost way to appear beside content neighbours already read.
Community and cultural organisations
Non-profits and resident groups use the podcast mentions to explain a programme in the host's own voice.
Established local organisations
A business planning a season or a launch across several weeks fits the Full Frond Partnership.
This isn't the right fit for a business outside the west lakeshore area or a campaign that expects a promised sales figure in return — we sell attention in the newsletter and podcast, not a promised result.
What every booking includes
- ✓Written confirmation of the run dates before anything is scheduled.
- ✓One review of the copy or script before it runs.
- ✓A reporting figure — open counts or listen counts — after the run finishes.
- ✓Clear labelling as advertising, kept separate from our editorial coverage.
- ✓One point of contact by email for the length of the booking.
- ✓A make-good if a scheduled placement is missed on our end.
Questions before you book? See our Frequently Asked Questions.
Pick a placement and we'll confirm the next available date.